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LP INSTRUMENTS CHOSEN
TO HELP LAUNCH
LIZ CLAIBORNE'S LATIN-INFLUENCE FRAGRANCE
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Macy’s Department Store windows, located in New York City’s Herald
Square, were transformed in September by a dazzling display featuring LP brand
congas. The presentation was designed to help Liz Claiborne launch Mambo, their
first Latin-influenced fragrance for men and women. Liz Claiborne is aware
that Latin culture is a powerful trend, and that Latin music is an important
part of the culture. To help create an authentic Latin feeling, they naturally
chose LP® brand instruments for their displays. A perfect match to help
launch their new fragrance.
 Eighty custom-painted LP
Matador Fiberglass Congas, forty on Matador Basket Stands, and twenty
pairs of LP Maracas filled
six windows and two thirds of Macy’s first floor, alongside bottles
of the new fragrance. The display captured the excitement and sensuality
that are the essence of Latin culture. Continuing the momentum of the promotion
throughout the fall and early winter, the LP instruments will go on tour
with the display to Macy’s stores around the country.
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